Live Nation Entertainment forms strategic partnership with evenko

On December 19, 2019, Live Nation Entertainment and evenko announced a partnership that will strengthen and build upon the existing business relationship between the two companies.

As two of Canada’s top event promoters, the strategic partnership aims to help grow entertainment opportunities in Quebec and Atlantic Canada. The companies plan to combine evenko’s expertise in the local market with Live Nation’s global reach and extensive resources. evenko will operate under the same brand and continue to oversee all operations of its business, including developing and promoting emerging local talent and their world-class festival portfolio.

Live Nation is the largest live entertainment company in the world, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorships.

McMillan provided multi-disciplinary advice to Live Nation in connection with this strategic partnership.