- Advising on and drafting a variety commercial agreements relating IP and technology assets for a major beverage company in North America
- Advising on, drafting and negotiating agreements across multiple aspects of a business including IP licensing and commercialization, supply chain, manufacturing, distribution, subcontracting and M&A in various industries including retail, life sciences, technology, food & beverage and manufacturing
- Acting as the Canadian trademark counsel to a major hotel chain in North America
- Acting as the trademark counsel to businesses in a variety of industries including retail, real estate, fashion, food & beverage, technology and health care
- Advising a major American grocery company with respect to IP issues arising out of its acquisition of a BC-based technology company
- Advising a major beverage company in North America with respect to IP issues arising out of its acquisition of a small batch distiller
- Providing advice on various privacy matters
Yue is a member of the firm’s Business Law group. Yue is a registered trademark agent and a Certified Information Privacy Professional in Canada (CIPP/c). She has worked with a broad range of clients, including those in the life sciences, technology, food and beverage, fashion, real estate, health care and consumer products sectors in connection with intellectual property, privacy and data protection and management, and general commercial matters.
With respect to intellectual property matters, Yue regularly advises both domestic and international clients on contractual considerations associated with the development, commercialization, licensing and transfer of intellectual property and technology assets. As a trademark agent, she advises clients on all aspects of trademark prosecution, protection and enforcement, including assisting clients in securing trademark protection domestically and internationally, advising on exploitation and infringement of trademarks, and collaborating with local counsel in foreign jurisdictions to secure and protect clients’ rights abroad.
As a Certified Information Privacy Professional, Yue assists clients with a wide range of privacy and data protection and management matters. This includes drafting privacy policies and procedures; assessing privacy implications of clients’ business decisions; drafting and negotiating privacy specific provisions in complex commercial agreements; and advising on information management and governance practices.
With respect to corporate and commercial matters, Yue advises clients on intellectual property, privacy and data protection issues arising out of commercial and M&A transactions, assists with intellectual property clearance and due diligence searches, and advises on, drafts and negotiate a wide range of commercial agreements involving intellectual property and technology assets.
Yue is fluent in written and spoken Mandarin Chinese and has regularly delivered legal services in Chinese.
Introduction to Intellectual Property CCBC Women in E-Commerce Virtual China MissionMarch 9, 2023
Directorships & Affiliations
- Law Society of British Columbia, Member
- Canadian Bar Association, Secretary for CBABC IP Section
- Intellectual Property Institute of Canada (IPIC), Member
- International Association of Privacy Professionals (IAPP), Member
Education & Admissions
- “CANADA: Authorities Seek Views on New Powers for Registrar of Trademarks,” International Trademark Association (February 1, 2023)
- “The Liability for AI in Healthcare,” CBA National Magazine (September 2, 2022)
- “Technology Sourcing 2022, Canada Chapter,” International Comparative Legal Guides, 2nd Edition (July 2022)
- “CANADA: Line of Latitude is Geographically Descriptive,” INTA (June 1, 2022)
Insights (14 Posts)
Trademark of Foreign Owner Invalidated on the Basis of Bad Faith
Awareness of a senior rights holder’s trademark and its prior use of such trademark in Canada is relevant to the assessment of bad faith.
British Columbia’s Privacy Regulator Issues New Privacy Breach Guidance: Here’s What You Need to Know
BC Privacy Commissioner's recent guidance relating to privacy breaches acknowledges that breach notification can be a useful tool to mitigate harm.
Display of Trademark on Stickers Affixed to Goods Constitutes Trademark Use
Displaying a retailer’s trademark on stickers affixed to goods already branded with a third party’s mark constitutes "use" of a trademark in Canada.
Public Consultation Related to Proposed Amendments to the Trademarks Regulations in Canada
Public consultations on proposed amendments to the Canadian Trademark Regulations are underway. Please see this bulletin for more information.
Privacy, Technology and Cybersecurity Issues in Tech Transactions
Full evaluation of a target's privacy, technology and cybersecurity compliance in due diligence is critical for transactions involving technology companies.
20 More Years of Copyright Protection Starting December 30, 2022
The extension of general copyright protections from 50 years to 70 years after the life of the author shall come into force on December 30, 2022.
McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar
Join McMillan's Privacy & Data Protection Group on Wednesday, December 7th for an overview of recent significant legal developments, tips on complying with new and forthcoming obligations under Quebec’s Bill 64, and discussions about hot topics in data management.
The Case of the Missing Computers: Lessons Learned from Health Canada
A look at the takeaways from the recent audit of Health Canada's IT systems.
Protecting International Brands: Bad Faith Filing Leads to Expungement of Trademark Registration
A trademark registration in Canada is invalid if the application for registration was filed in bad faith.
Open Banking: What it is and what it means for you
As we have received a number of questions from clients regarding our open banking bulletins, we are putting together an interdisciplinary panel of experts to take a deep dive into the implications of an open banking system in Canada, exciting developments & expectations for further progression.
Latitude Check: Federal Court Finds that a Line of Latitude is a Place of Origin
The Federal Court confirms that a line of latitude or longitude can be considered a "place of origin" under the Trademarks Act.
Technology Webinar Series Part Three | Head in the Clouds: Understanding Cloud Agreements
In this session, we will discuss some of the legal benefits and risks for both a service provider and a customer to move into the cloud by diving into some of the key provisions which you would expect to see in a cloud agreement and an analysis of the practical considerations which a business should keep in mind when considering offering or accessing cloud services.
Special Committee Releases Report Suggesting Changes to Modernize BC’s Private Sector Privacy Law
We will touch on a few notable recommendations to amend PIPA that may affect the processes and procedures of businesses governed by PIPA.
Natural Health Products: Product Licensing Requirements in Canada
The Federal Court of Appeal decision of C-RNA provides further guidance on the level of information required of applicants seeking NHP licenses in Canada.
Get updates delivered right to your inbox. You can unsubscribe at any time.