Yue Fei Photo
Yue Fei Photo
Yue Fei Photo

Yue is a member of the firm’s Business Law group.  Yue is a registered trademark agent and a Certified Information Privacy Professional in Canada (CIPP/c). She has worked with a broad range of clients, including those in the life sciences, technology, food and beverage, fashion, real estate, health care and consumer products sectors in connection with intellectual property, privacy and data protection and management, and general commercial matters.

With respect to intellectual property matters, Yue regularly advises both domestic and international clients on contractual considerations associated with the development, commercialization, licensing and transfer of intellectual property and technology assets.  As a trademark agent, she advises clients on all aspects of trademark prosecution, protection and enforcement, including assisting clients in securing trademark protection domestically and internationally, advising on exploitation and infringement of trademarks, and collaborating with local counsel in foreign jurisdictions to secure and protect clients’ rights abroad.

As a Certified Information Privacy Professional, Yue assists clients with a wide range of privacy and data protection and management matters.  This includes drafting privacy policies and procedures; assessing privacy implications of clients’ business decisions; drafting and negotiating privacy specific provisions in complex commercial agreements; and advising on information management and governance practices.

With respect to corporate and commercial matters, Yue advises clients on intellectual property, privacy and data protection issues arising out of commercial and M&A transactions, assists with intellectual property clearance and due diligence searches, and advises on, drafts and negotiate a wide range of commercial agreements involving intellectual property and technology assets.

Yue is fluent in written and spoken Mandarin Chinese and has regularly delivered legal services in Chinese.

Representative Matters

  • Advising on and drafting a variety commercial agreements relating IP and technology assets for a major beverage company in North America
  • Advising on, drafting and negotiating agreements across multiple aspects of a business including IP licensing and commercialization, supply chain, manufacturing, distribution, subcontracting and M&A in various industries including retail, life sciences, technology, food & beverage and manufacturing
  • Acting as the Canadian trademark counsel to a major hotel chain in North America
  • Acting as the trademark counsel to businesses in a variety of industries including retail, real estate, fashion, food & beverage, technology and health care
  • Advising a major American grocery company with respect to IP issues arising out of its acquisition of a BC-based technology company
  • Advising a major beverage company in North America with respect to IP issues arising out of its acquisition of a small batch distiller
  • Providing advice on various privacy matters

Speaking Engagements

Introduction to Intellectual Property CCBC Women in E-Commerce Virtual China Mission

March 9, 2023

Directorships & Affiliations

  • Law Society of British Columbia, Member
  • Canadian Bar Association, Secretary for CBABC IP Section
  • Intellectual Property Institute of Canada (IPIC), Member
  • International Association of Privacy Professionals (IAPP), Member

Education & Admissions

Called to the British Columbia bar
Juris DoctorUniversity of British Columbia
Regulatory Affairs Post-Graduate CertificateHumber College
Bachelor of ScienceUniversity of Toronto


Insights (14 Posts)

Featured Insight

Trademark of Foreign Owner Invalidated on the Basis of Bad Faith

Awareness of a senior rights holder’s trademark and its prior use of such trademark in Canada is relevant to the assessment of bad faith.

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Mar 22, 2023
Featured Insight

British Columbia’s Privacy Regulator Issues New Privacy Breach Guidance: Here’s What You Need to Know

BC Privacy Commissioner's recent guidance relating to privacy breaches acknowledges that breach notification can be a useful tool to mitigate harm.

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Feb 16, 2023
Featured Insight

Display of Trademark on Stickers Affixed to Goods Constitutes Trademark Use

Displaying a retailer’s trademark on stickers affixed to goods already branded with a third party’s mark constitutes "use" of a trademark in Canada.

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Jan 31, 2023
Featured Insight

Public Consultation Related to Proposed Amendments to the Trademarks Regulations in Canada

Public consultations on proposed amendments to the Canadian Trademark Regulations are underway. Please see this bulletin for more information.

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Dec 7, 2022
Featured Insight

Privacy, Technology and Cybersecurity Issues in Tech Transactions

Full evaluation of a target's privacy, technology and cybersecurity compliance in due diligence is critical for transactions involving technology companies.

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Dec 6, 2022
Featured Insight

20 More Years of Copyright Protection Starting December 30, 2022

The extension of general copyright protections from 50 years to 70 years after the life of the author shall come into force on December 30, 2022.

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Nov 30, 2022
Featured Insight

McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar

Join McMillan's Privacy & Data Protection Group on Wednesday, December 7th for an overview of recent significant legal developments, tips on complying with new and forthcoming obligations under Quebec’s Bill 64, and discussions about hot topics in data management.

Wednesday, December 7, 2022
Featured Insight

The Case of the Missing Computers: Lessons Learned from Health Canada

A look at the takeaways from the recent audit of Health Canada's IT systems.

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Sep 21, 2022
Featured Insight

Protecting International Brands: Bad Faith Filing Leads to Expungement of Trademark Registration

A trademark registration in Canada is invalid if the application for registration was filed in bad faith.

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Jul 6, 2022
Featured Insight

Open Banking: What it is and what it means for you

As we have received a number of questions from clients regarding our open banking bulletins, we are putting together an interdisciplinary panel of experts to take a deep dive into the implications of an open banking system in Canada, exciting developments & expectations for further progression.

Thursday, June 2, 2022
Featured Insight

Latitude Check: Federal Court Finds that a Line of Latitude is a Place of Origin

The Federal Court confirms that a line of latitude or longitude can be considered a "place of origin" under the Trademarks Act.

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Apr 5, 2022
Featured Insight

Technology Webinar Series Part Three | Head in the Clouds: Understanding Cloud Agreements

In this session, we will discuss some of the legal benefits and risks for both a service provider and a customer to move into the cloud by diving into some of the key provisions which you would expect to see in a cloud agreement and an analysis of the practical considerations which a business should keep in mind when considering offering or accessing cloud services.

Wednesday, May 11, 2022
Featured Insight

Special Committee Releases Report Suggesting Changes to Modernize BC’s Private Sector Privacy Law

We will touch on a few notable recommendations to amend PIPA that may affect the processes and procedures of businesses governed by PIPA.

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Dec 15, 2021
Featured Insight

Natural Health Products: Product Licensing Requirements in Canada

The Federal Court of Appeal decision of C-RNA provides further guidance on the level of information required of applicants seeking NHP licenses in Canada.

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Dec 6, 2021