416.865.7032 / 236.826.3263 
- Advising on and drafting a variety commercial agreements relating IP and technology assets for a major beverage company in North America
- Advising on, drafting and negotiating agreements across multiple aspects of a business including IP licensing and commercialization, supply chain, manufacturing, distribution, subcontracting and M&A in various industries including retail, life sciences, technology, food & beverage and manufacturing
- Acting as the Canadian trademark counsel to a major hotel chain in North America
- Acting as the trademark counsel to businesses in a variety of industries including retail, real estate, fashion, food & beverage, technology and health care
- Advising a major American grocery company with respect to IP issues arising out of its acquisition of a BC-based technology company
- Advising a major beverage company in North America with respect to IP issues arising out of its acquisition of a small batch distiller
- Providing advice on various privacy matters
Yue Fei
Language(s) Spoken
- English
- Mandarin
Yue Fei is a business lawyer, a registered trademark agent and a Certified Information Privacy Professional in Canada (CIPP/c). She has worked with a broad range of clients, including those in the life sciences, technology, food and beverage, fashion, real estate, health care and consumer products sectors in connection with intellectual property, privacy and data protection matters.
Yue’s practice focuses on technology, intellectual property, and data-related transactions and counseling including outsourcing and technology services agreements, intellectual property and technology development, transfer and licensing, supply chain agreements, data transfer and licensing arrangements, mergers and acquisitions. Yue is experienced in drafting and negotiating a broad range of intellectual property and technology-related commercial contracts. Yue also leverages her background in pharmaceutical science in connection with representing clients in the life sciences industry.
In addition to her commercial and technology transactional practice, Yue advises clients on privacy and data protection matters, as well as copyright and trademark matters including all aspects of trademark prosecution, protection, and enforcement.
Expertise
Industries
Representative Matters
Speaking Engagements
Introduction to Intellectual Property CCBC Women in E-Commerce Virtual China Mission
March 9, 2023News
Rankings & Recognitions
- Recognized by Best Lawyers in Canada (2025) as “One to Watch” in the area of Intellectual Property Law
Directorships & Affiliations
- Member, Intellectual Property Institute of Canada (IPIC)
- Member, International Association of Privacy Professionals (IAPP)
- Member, Licensing Executive Society
Education & Admissions
2024
Called to the Ontario Bar
2016
Called to the British Columbia bar
2015
JDUniversity of British Columbia
2009
B.Sc. (Hons. with High Distinction)University of Toronto
Certified Information Privacy Professional / Canada, International Association of Privacy Professionals
Registered Canadian Trademark Agent
Publications
- “CANADA: Authorities Seek Views on New Powers for Registrar of Trademarks,” International Trademark Association (February 1, 2023)
- “The Liability for AI in Healthcare,” CBA National Magazine (September 2, 2022)
- “Technology Sourcing 2022, Canada Chapter,” International Comparative Legal Guides, 2nd Edition (July 2022)
- “CANADA: Line of Latitude is Geographically Descriptive,” INTA (June 1, 2022)
Insights (17 Posts)View More
McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar
This program will provide an overview of recent significant decisions and regulatory guidance, along with discussions about the privacy implications of AI and how deceptive design patterns could be impacting your organization’s legal compliance.
Details
Thursday, October 24, 2024
Clearing the Cache: BC Court Orders for Return of Data in Privacy Breach Dispute
A recent BCSC decision provides an example of a remedy that a public body may seek if personal information in their custody is obtained without authorization.
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Jul 8, 2024
McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar
Join McMillan's Privacy & Data Protection Group on Tuesday, October 17th for an overview of recent significant decisions and regulatory guidance.
Details
Tuesday, October 17, 2023
Trademark of Foreign Owner Invalidated on the Basis of Bad Faith
Awareness of a senior rights holder’s trademark and its prior use of such trademark in Canada is relevant to the assessment of bad faith.
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Mar 22, 2023
British Columbia’s Privacy Regulator Issues New Privacy Breach Guidance: Here’s What You Need to Know
BC Privacy Commissioner's recent guidance relating to privacy breaches acknowledges that breach notification can be a useful tool to mitigate harm.
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Feb 16, 2023
Display of Trademark on Stickers Affixed to Goods Constitutes Trademark Use
Displaying a retailer’s trademark on stickers affixed to goods already branded with a third party’s mark constitutes "use" of a trademark in Canada.
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Jan 31, 2023
Public Consultation Related to Proposed Amendments to the Trademarks Regulations in Canada
Public consultations on proposed amendments to the Canadian Trademark Regulations are underway. Please see this bulletin for more information.
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Dec 7, 2022
Privacy, Technology and Cybersecurity Issues in Tech Transactions
Full evaluation of a target's privacy, technology and cybersecurity compliance in due diligence is critical for transactions involving technology companies.
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Dec 6, 2022
20 More Years of Copyright Protection Starting December 30, 2022
The extension of general copyright protections from 50 years to 70 years after the life of the author shall come into force on December 30, 2022.
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Nov 30, 2022
McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar
Join McMillan's Privacy & Data Protection Group on Wednesday, December 7th for an overview of recent significant legal developments, tips on complying with new and forthcoming obligations under Quebec’s Bill 64, and discussions about hot topics in data management.
Details
Wednesday, December 7, 2022
The Case of the Missing Computers: Lessons Learned from Health Canada
A look at the takeaways from the recent audit of Health Canada's IT systems.
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Sep 21, 2022
Protecting International Brands: Bad Faith Filing Leads to Expungement of Trademark Registration
A trademark registration in Canada is invalid if the application for registration was filed in bad faith.
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Jul 6, 2022
Open Banking: What it is and what it means for you
As we have received a number of questions from clients regarding our open banking bulletins, we are putting together an interdisciplinary panel of experts to take a deep dive into the implications of an open banking system in Canada, exciting developments & expectations for further progression.
Details
Thursday, June 2, 2022
Latitude Check: Federal Court Finds that a Line of Latitude is a Place of Origin
The Federal Court confirms that a line of latitude or longitude can be considered a "place of origin" under the Trademarks Act.
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Apr 5, 2022
Technology Webinar Series Part Three | Head in the Clouds: Understanding Cloud Agreements
In this session, we will discuss some of the legal benefits and risks for both a service provider and a customer to move into the cloud by diving into some of the key provisions which you would expect to see in a cloud agreement and an analysis of the practical considerations which a business should keep in mind when considering offering or accessing cloud services.
Details
Wednesday, May 11, 2022
Special Committee Releases Report Suggesting Changes to Modernize BC’s Private Sector Privacy Law
We will touch on a few notable recommendations to amend PIPA that may affect the processes and procedures of businesses governed by PIPA.
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Dec 15, 2021
Natural Health Products: Product Licensing Requirements in Canada
The Federal Court of Appeal decision of C-RNA provides further guidance on the level of information required of applicants seeking NHP licenses in Canada.
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Dec 6, 2021
Deals & Cases (12 Posts)
McMillan advises Assa Abloy of Canada on its acquisition of Wallace Group of Companies
On February 28, 2025, Assa Abloy of Canada Ltd., completed its acquisition of Wallace & Wallace and Wallace Perimeter Security, together Wallace Group of Companies.
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Feb 28, 2025
McMillan Advises Resource Label Group on its Acquisition of Imprimerie Ste-Julie
On February 4, 2025, Resource Label Group, LLC completed its acquisition of Imprimerie Ste-Julie Inc, a Quebec corporation providing customized label solutions to customers in the food, beverage, pharmaceuticals, natural products and cosmetics industries.
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Feb 4, 2025
McMillan Advises BlueMatrix LLC on its Acquisition of Street Context
On January 17, 2025, funds advised by BlueMatrix Parent, LP, a portfolio company of Thoma Bravo, completed the acquisition of Quantify Labs Inc. d/b/a/ Street Context
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Jan 17, 2025
McMillan Advises Command Alkon on its Acquisition of Marcotte Systems
On July 8, 2024, Command Alkon, a portfolio company of software investor Thoma Bravo, completed the acquisition of Marcotte Systems.
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Jul 8, 2024
McMillan Advises Anaplan on its Acquisition of Fluence Technologies
On May 9, 2024, Anaplan, a portfolio company of software investor Thoma Bravo, completed the acquisition of Fluence Technologies.
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May 9, 2024
McMillan advises ProAmpac on its Acquisition of Gelpac Inc.
On April 9, 2024, ProAmpac completed its previously annoucned acquisition of Gelpac Inc., including Gelpac Inc.’s Canadian subsidiaries, Gelpac Poly Inc., Gelpac Bags Inc. and Meca-Services Inc.
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Apr 9, 2024
ASKO Holding’s wholly owned subsidiary, Başak Traktör Tarim Ziraat Ve Iş Makinalari Sanayi Ticaret A.Ş, acquires approximately 96.7% of the issued and outstanding common shares of Buhler Industries Inc.
On December 28, 2023, Başak Traktör Tarim Ziraat Ve Iş Makinalari Sanayi Ticaret A.Ş, a wholly owned subsidiary of ASKO Holding completed its acquisition of all the common shares of Buhler Industries Inc. owned by Combine Factory Rostselmash Ltd., representing 96.7% of the issued and outstanding Shares of the Company.
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Dec 28, 2023
West Fraser to Sell Two Pulp Mills in Western Canada to Atlas Holdings
On September 22, 2023, West Fraser Timber Co. Ltd. (TSX and NYSE: WFG) (“West Fraser”) announced its agreement to sell it’s Quesnel River Pulp mill in Quesnel, British Columbia and its Slave Lake Pulp mill in Slave Lake, Alberta to Atlas Holdings (“Atlas”) for US$120 Million.
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Sep 22, 2023
McMillan Advises SK Capital on its Acquisition of Apotex Pharmaceuticals
On April 3, 2023, an affiliate of funds advised by SK Capital Partners, LP completed its previously announced agreement to acquire Apotex Pharmaceutical Holdings Inc.
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Apr 3, 2023
McMillan Advises Peak Rock Capital in its Acquisition of Innocore Sales & Marketing Inc.
On February 28, 2023, Peak Rock Capital and Tranzonic Companies, its portfolio company, completed the acquisition of Innocore Sales & Marketing Inc, a supplier of high-quality disinfectant products and sanitizing systems to a wide range of industrial and commercial customers across North America.
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Feb 28, 2023
McMillan Advises Calabrio, Inc. in its Acquisition of Wysdom AI
On January 9, 2023, Calabrio, Inc. announced its acquisition of Crowdcare Corporation dba Wysdom AI.
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Jan 9, 2023
Successful Trademark Defence: 88766 Canada Inc v Hanahreum Mart Inc, 2022 TMOB 146
On behalf of Hanahreum Mart Inc., McMillan LLP successfully defended a non-use cancellation proceeding against Hanahreum Mart’s Canadian trademark registration for HANAHREUM.
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Aug 4, 2022
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