- Advising on and drafting a variety commercial agreements relating IP and technology assets for a major beverage company in North America
- Advising on, drafting and negotiating agreements across multiple aspects of a business including IP licensing and commercialization, supply chain, manufacturing, distribution, subcontracting and M&A in various industries including retail, life sciences, technology, food & beverage and manufacturing
- Acting as the Canadian trademark counsel to a major hotel chain in North America
- Acting as the trademark counsel to businesses in a variety of industries including retail, real estate, fashion, food & beverage, technology and health care
- Advising a major American grocery company with respect to IP issues arising out of its acquisition of a BC-based technology company
- Advising a major beverage company in North America with respect to IP issues arising out of its acquisition of a small batch distiller
- Providing advice on various privacy matters
Yue Fei is a business lawyer, a registered trademark agent and a Certified Information Privacy Professional in Canada (CIPP/c). She has worked with a broad range of clients, including those in the life sciences, technology, food and beverage, fashion, real estate, health care and consumer products sectors in connection with intellectual property, privacy and data protection matters.
Yue’s practice focuses on technology, intellectual property, and data-related transactions and counseling including outsourcing and technology services agreements, intellectual property and technology development, transfer and licensing, supply chain agreements, data transfer and licensing arrangements, mergers and acquisitions. Yue is experienced in drafting and negotiating a broad range of intellectual property and technology-related commercial contracts. Yue also leverages her background in pharmaceutical science in connection with representing clients in the life sciences industry.
In addition to her commercial and technology transactional practice, Yue advises clients on privacy and data protection matters, as well as copyright and trademark matters including all aspects of trademark prosecution, protection, and enforcement.
Expertise
Industries
Representative Matters
Speaking Engagements
Introduction to Intellectual Property CCBC Women in E-Commerce Virtual China Mission
March 9, 2023News
Rankings & Recognitions
- Recognized by Best Lawyers in Canada (2025) as “One to Watch” in the area of Intellectual Property Law
Directorships & Affiliations
- Member, Intellectual Property Institute of Canada (IPIC)
- Member, International Association of Privacy Professionals (IAPP)
- Member, Licensing Executive Society
Education & Admissions
Publications
- “CANADA: Authorities Seek Views on New Powers for Registrar of Trademarks,” International Trademark Association (February 1, 2023)
- “The Liability for AI in Healthcare,” CBA National Magazine (September 2, 2022)
- “Technology Sourcing 2022, Canada Chapter,” International Comparative Legal Guides, 2nd Edition (July 2022)
- “CANADA: Line of Latitude is Geographically Descriptive,” INTA (June 1, 2022)
Insights (17 Posts)View More
Deals & Cases (5 Posts)
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