Yue Fei Photo
Yue Fei Photo
Yue Fei Photo

Yue Fei is a business lawyer, a registered trademark agent and a Certified Information Privacy Professional in Canada (CIPP/c). She has worked with a broad range of clients, including those in the life sciences, technology, food and beverage, fashion, real estate, health care and consumer products sectors in connection with intellectual property, privacy and data protection matters.

Yue’s practice focuses on technology, intellectual property, and data-related transactions and counseling including outsourcing and technology services agreements, intellectual property and technology development, transfer and licensing, supply chain agreements, data transfer and licensing arrangements, mergers and acquisitions. Yue is experienced in drafting and negotiating a broad range of intellectual property and technology-related commercial contracts. Yue also leverages her background in pharmaceutical science in connection with representing clients in the life sciences industry.

In addition to her commercial and technology transactional practice, Yue advises clients on privacy and data protection matters, as well as copyright and trademark matters including all aspects of trademark prosecution, protection, and enforcement.



Representative Matters

  • Advising on and drafting a variety commercial agreements relating IP and technology assets for a major beverage company in North America
  • Advising on, drafting and negotiating agreements across multiple aspects of a business including IP licensing and commercialization, supply chain, manufacturing, distribution, subcontracting and M&A in various industries including retail, life sciences, technology, food & beverage and manufacturing
  • Acting as the Canadian trademark counsel to a major hotel chain in North America
  • Acting as the trademark counsel to businesses in a variety of industries including retail, real estate, fashion, food & beverage, technology and health care
  • Advising a major American grocery company with respect to IP issues arising out of its acquisition of a BC-based technology company
  • Advising a major beverage company in North America with respect to IP issues arising out of its acquisition of a small batch distiller
  • Providing advice on various privacy matters

Speaking Engagements

Introduction to Intellectual Property CCBC Women in E-Commerce Virtual China Mission

March 9, 2023

News


Rankings & Recognitions

  • Recognized by Best Lawyers in Canada (2025) as “One to Watch” in the area of Intellectual Property Law

Directorships & Affiliations

  • Member, Intellectual Property Institute of Canada (IPIC)
  • Member, International Association of Privacy Professionals (IAPP)
  • Member, Licensing Executive Society

Education & Admissions

2024
Called to the Ontario Bar
2016
Called to the British Columbia bar
2015
JDUniversity of British Columbia
2009
B.Sc. (Hons. with High Distinction)University of Toronto
Certified Information Privacy Professional / Canada, International Association of Privacy Professionals
Registered Canadian Trademark Agent

Publications

Insights (17 Posts)View More

Featured Insight

McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar

This program will provide an overview of recent significant decisions and regulatory guidance, along with discussions about the privacy implications of AI and how deceptive design patterns could be impacting your organization’s legal compliance.

Details
Thursday, October 24, 2024
Featured Insight

Clearing the Cache: BC Court Orders for Return of Data in Privacy Breach Dispute

A recent BCSC decision provides an example of a remedy that a public body may seek if personal information in their custody is obtained without authorization.

Read More
Jul 8, 2024
Featured Insight

McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar

Join McMillan's Privacy & Data Protection Group on Tuesday, October 17th for an overview of recent significant decisions and regulatory guidance.

Details
Tuesday, October 17, 2023
Featured Insight

Trademark of Foreign Owner Invalidated on the Basis of Bad Faith

Awareness of a senior rights holder’s trademark and its prior use of such trademark in Canada is relevant to the assessment of bad faith.

Read More
Mar 22, 2023
Featured Insight

British Columbia’s Privacy Regulator Issues New Privacy Breach Guidance: Here’s What You Need to Know

BC Privacy Commissioner's recent guidance relating to privacy breaches acknowledges that breach notification can be a useful tool to mitigate harm.

Read More
Feb 16, 2023
Featured Insight

Display of Trademark on Stickers Affixed to Goods Constitutes Trademark Use

Displaying a retailer’s trademark on stickers affixed to goods already branded with a third party’s mark constitutes "use" of a trademark in Canada.

Read More
Jan 31, 2023
Featured Insight

Public Consultation Related to Proposed Amendments to the Trademarks Regulations in Canada

Public consultations on proposed amendments to the Canadian Trademark Regulations are underway. Please see this bulletin for more information.

Read More
Dec 7, 2022
Featured Insight

Privacy, Technology and Cybersecurity Issues in Tech Transactions

Full evaluation of a target's privacy, technology and cybersecurity compliance in due diligence is critical for transactions involving technology companies.

Read More
Dec 6, 2022
Featured Insight

20 More Years of Copyright Protection Starting December 30, 2022

The extension of general copyright protections from 50 years to 70 years after the life of the author shall come into force on December 30, 2022.

Read More
Nov 30, 2022
Featured Insight

McMillan’s Annual Privacy, Data Protection and Cybersecurity Client Seminar

Join McMillan's Privacy & Data Protection Group on Wednesday, December 7th for an overview of recent significant legal developments, tips on complying with new and forthcoming obligations under Quebec’s Bill 64, and discussions about hot topics in data management.

Details
Wednesday, December 7, 2022
Featured Insight

The Case of the Missing Computers: Lessons Learned from Health Canada

A look at the takeaways from the recent audit of Health Canada's IT systems.

Read More
Sep 21, 2022
Featured Insight

Protecting International Brands: Bad Faith Filing Leads to Expungement of Trademark Registration

A trademark registration in Canada is invalid if the application for registration was filed in bad faith.

Read More
Jul 6, 2022
Featured Insight

Open Banking: What it is and what it means for you

As we have received a number of questions from clients regarding our open banking bulletins, we are putting together an interdisciplinary panel of experts to take a deep dive into the implications of an open banking system in Canada, exciting developments & expectations for further progression.

Details
Thursday, June 2, 2022
Featured Insight

Latitude Check: Federal Court Finds that a Line of Latitude is a Place of Origin

The Federal Court confirms that a line of latitude or longitude can be considered a "place of origin" under the Trademarks Act.

Read More
Apr 5, 2022
Featured Insight

Technology Webinar Series Part Three | Head in the Clouds: Understanding Cloud Agreements

In this session, we will discuss some of the legal benefits and risks for both a service provider and a customer to move into the cloud by diving into some of the key provisions which you would expect to see in a cloud agreement and an analysis of the practical considerations which a business should keep in mind when considering offering or accessing cloud services.

Details
Wednesday, May 11, 2022
Featured Insight

Special Committee Releases Report Suggesting Changes to Modernize BC’s Private Sector Privacy Law

We will touch on a few notable recommendations to amend PIPA that may affect the processes and procedures of businesses governed by PIPA.

Read More
Dec 15, 2021
Featured Insight

Natural Health Products: Product Licensing Requirements in Canada

The Federal Court of Appeal decision of C-RNA provides further guidance on the level of information required of applicants seeking NHP licenses in Canada.

Read More
Dec 6, 2021

Deals & Cases (5 Posts)

Featured Insight

ASKO Holding’s wholly owned subsidiary, Başak Traktör Tarim Ziraat Ve Iş Makinalari Sanayi Ticaret A.Ş, acquires approximately 96.7% of the issued and outstanding common shares of Buhler Industries Inc.

On December 28, 2023, Başak Traktör Tarim Ziraat Ve Iş Makinalari Sanayi Ticaret A.Ş, a wholly owned subsidiary of ASKO Holding completed its acquisition of all the common shares of Buhler Industries Inc. owned by Combine Factory Rostselmash Ltd., representing 96.7% of the issued and outstanding Shares of the Company.

Read More
Dec 28, 2023
Featured Insight

West Fraser to Sell Two Pulp Mills in Western Canada to Atlas Holdings

On September 22, 2023, West Fraser Timber Co. Ltd. (TSX and NYSE: WFG) (“West Fraser”) announced its agreement to sell it’s Quesnel River Pulp mill in Quesnel, British Columbia and its Slave Lake Pulp mill in Slave Lake, Alberta to Atlas Holdings (“Atlas”) for US$120 Million.

Read More
Sep 22, 2023
Featured Insight

McMillan Advises Peak Rock Capital in its Acquisition of Innocore Sales & Marketing Inc.

On February 28, 2023, Peak Rock Capital and Tranzonic Companies, its portfolio company, completed the acquisition of Innocore Sales & Marketing Inc, a supplier of high-quality disinfectant products and sanitizing systems to a wide range of industrial and commercial customers across North America.

Read More
Feb 28, 2023
Featured Insight

McMillan Advises Calabrio, Inc. in its Acquisition of Wysdom AI

On January 9, 2023, Calabrio, Inc. announced its acquisition of Crowdcare Corporation dba Wysdom AI.

Read More
Jan 9, 2023
Featured Insight

Successful Trademark Defence: 88766 Canada Inc v Hanahreum Mart Inc, 2022 TMOB 146

On behalf of Hanahreum Mart Inc., McMillan LLP successfully defended a non-use cancellation proceeding against Hanahreum Mart’s Canadian trademark registration for HANAHREUM.

Read More
Aug 4, 2022