Marketing & Advertising
MARKETING & ADVERTISING
With a myriad of potential ways to promote products and services, the complex web of Canadian advertising laws, regulations and codes that govern marketing can be a minefield. Governments and regulators are keen to protect consumers from perceived misleading marketing messages—whether purposeful or not—and non-compliance or adverse judgements can result in significant fines and reputational damage. Digital advertising and marketing laws related to privacy protection, telemarketing and spam email communication are also increasingly prescriptive, and compliance is a business imperative.
McMillan’s Competition and Antitrust Group is a leader in advertising and marketing law. We help clients navigate the complex world of regulations that govern today’s marketing environment. It is a leader in dispute advertising. We help clients balance their desire to grow their businesses with their need to comply with the law. Our lawyers work with clients in a wide range of business sectors, including agriculture, automotive, consumer products, education, financial services, gaming, media and entertainment, medical devices, retail, technology, and telecommunications. Our internet advertising and marketing lawyers help clients balance their desire to grow their businesses with their need to comply with the law.
In addition to McMillan lawyers who specialize in Canadian advertising laws, our team includes legal subject matter experts in all trademark, copyright, and intellectual property matters connected to advertising.
McMillan’s advertising and marketing lawyers help our commercial clients lead by:
- Structuring print, broadcast, internet and social network marketing and promotional strategies
- Defending against criminal proceedings and/or class action lawsuits
- Advising on the lawful use of pricing and distribution practices as a competitive tool
- Advising on the maintenance, use and protection of intellectual property
- Providing advice regarding privacy law issues including compliance, setting up privacy policies and programs, and conducting privacy audits
- Assisting with telemarketing and email communication compliance
- Advising on the production, distribution and retail sale of consumer products
- Assisting with specialized standards governing the compliance, labelling and advertising of food, drugs, medical devices, and cosmetics
- Helping meet disclosure and multi-lingual requirements that govern how products are packaged and labelled
- Developing in-house compliance programs to ensure advertisements and promotions meet relevant laws and industry codes
- Defending against challenges by government authorities or competitors
- Advising as counsel before Advertising Standards Canada – defending or challenging competitive claims
Primary Contacts
View All ContactsNews
Insights (10 Posts)View More
2024 Update: Risks of Anonymized and Aggregated Data
The ability to glean personal information from both anonymized and aggregated data creates a risk of re-identification.
Read More
Feb 21, 2024
×
Competition Act Amendments Proceed at Pace
Bill C-56, the Affordable Housing and Groceries Act, part of the federal government’s efforts to overhaul the Competition Act, has received Royal Assent.
Read More
Dec 28, 2023
×
CAI Guide to Drafting Website Privacy Notices
This bulletin summarizes the guidance from the Quebec privacy regulator on website privacy notices regarding their content and tips for clear drafting.
Read More
Dec 20, 2023
×
Transformative Change: Your Guide to Canada’s Breathtaking Competition Act Changes
We provide a summary of far-reaching Competition Act amendments proposed in 2023.
Read More
Dec 5, 2023
×
Competition Bureau Settles Investigation into Deceptive Marketing Practices
Competition Bureau settles claims of deceptive marketing practices following investigation into pricing & marketing practices - $3.25MM penalty
Read More
Oct 30, 2023
×
Competition Act Amendments on a Rocket Docket
Bill C-56 introduces amendments to the Competition Act, which are described as addressing rising grocery prices, but which have much broader implications.
Read More
Sep 26, 2023
×
Competition Bureau gets into the weeds of the Cannabis Act
The Competition Bureau's submission to support Health Canada's legislative review of the Cannabis Act investigates the competitive dynamics of cannabis industry
Read More
Sep 6, 2023
×
AI Regulatory Roundup: What You Missed in AI News While You Were Gone for the Summer
The relentless march of Artificial Intelligence continues, pushing nations worldwide to adopt diverse strategies to keep pace. Recent AI legal developments.
Read More
Aug 30, 2023
×
Legal Risks Associated with Automated Hiring Tools in Canada
Automated hiring and recruitment tools (AI) risk liability under privacy, human rights, or transparency laws, including Quebec's Act 25, the CPPA and AIDA.
Read More
Jul 13, 2023
×
Canada Recognizes the Right to a Healthy Environment (and Other Amendments to the Canadian Environmental Protection Act, 1999)
Summary of amendments to Canada Environmental Protection Act introduced by Bill S-5, Strengthening Environmental Protection for a Healthier Canada Act.
Read More
Jun 28, 2023
×
Subscribe for updates
Get updates delivered right to your inbox. You can unsubscribe at any time.
Our website uses cookies that are necessary for site navigation, user input, and security purposes. By continuing to use our website, you are agreeing to our use of cookies as described in our Cookie Policy.
Manage consent
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.