Digital Brain
digital brain
digital brain

Trademarks: ‘HERBS R US Design’ Found to Depreciate the Goodwill attaching to the ‘TOYS R US Design’

July 2020 Intellectual Property Bulletin 4 minute read

Section 22 of the Trademarks Act in Canada prohibits a person from using a trademark registered by another in a manner that is likely to have the effect of depreciating the value of the goodwill attaching to that trademark.  While the provision is broad in scope, a claim of “depreciation of goodwill” succeeds only when a trademark owner establishes the following:[1]

  1. the defendant used the trademark owner’s registered trademark, or a mark “sufficiently similar” to evoke a mental association between the two marks, in connection with goods or services;
  2. the trademark owner’s trademark is sufficiently well known to have significant goodwill attached to it;
  3. the trademark owner’s trademark was used in a manner which is likely to have an effect on that goodwill (linkage); and
  4. the likely effect would be depreciation or damage of the value of the goodwill of the trademark owner’s trademark (damage).

Successful claims for “depreciation of goodwill” have not been common in Canadian jurisprudence. However, facts play a vital role in the outcome of a case and the Federal Court of Canada recently had the opportunity to revisit this topic in Toys “R” Us (Canada) Ltd v Herbs “R” Us Wellness Society, 2020 FC 682 (“Herbs”).

The Herbs Decision

The Herbs decision features a longstanding toy store operator (the “Applicant”) against a cannabis dispensary operator (the “Respondent”).  The Applicant is the owner of the TOYS R US Design mark.  On the other hand, the Respondent had used the HERBS R US Design mark in association with its business.  For reference, the two marks are provided as follows:


TOYS R US Design mark                                     HERBS R US Design mark

While the Court determined that there was no likelihood of confusion between the Applicant’s TOYS R US Design mark and the Respondent’s HERBS R US Design mark due to the “vast differences between the goods and services”[2] being offered by the Applicant and the Respondent, the Court nevertheless found that the marks were sufficiently similar, and that the Respondent’s HERBS R US Design mark had the required effects to depreciate the goodwill of the Applicant’s registered TOYS R US Design mark.  Of notable importance, the Herbs decision demonstrates that “depreciation of goodwill” may occur even when the offending party and the offended party operate in vastly different markets.

In applying the above four-part test of “depreciation of goodwill” to the facts of this case, the Court held that: (i) there were “marked similarities” between the Applicant’s TOYS R US Design mark and the Respondent’s HERBS R US Design mark to evoke mental association between the two marks;[3] (ii) the Applicant’s TOYS R US Design mark was “sufficiently well known” in Canada, as evinced by the Applicant’s significant sales volumes, extensive advertising and publicity efforts, and physical and online presence in all Canadian provinces;[4] and (iii) linkage between the Applicant’s TOYS R US Design mark and the Respondent’s HERBS R US Design mark was established due to their marked similarities.[5]

With regard to the last factor of the four-part test, the Court focused on depreciation resulting from “a reduction of distinctiveness resulting from a mark being ‘bandied about by different users’” [emphasis added].[6]  With reference to the facts of the case, the Court in the Herbs decision note the following:

[…] the creation of an association between the Toys “R” Us and a cannabis “dispensary,” particularly one that appears to be operating without a licence, and one that markets through social media with adult-themed content said to include nudity and swear words, is “utterly inconsistent” with the reputation of the TOYS R US brand, and […] is likely to tarnish the goodwill associated with the [TOYS R US Design mark].[7]

The Court further noted that there was no reason for the Respondent to adopt the HERBS R US Design mark other than to trade off the goodwill and reputation established by the Applicant.[8]  As a result, and notwithstanding the marked differences between the Applicant and the Respondent’s goods and services and disparate nature of the Applicant and the Respondent’s respective businesses, the Court found that the Respondent’s use of the HERBS R US Design mark in association with its business likely had the effect of depreciating the goodwill attaching to the Applicant’s TOYS R US Design mark.

The Court awarded, among other things, an aggregate of $30,000 in costs and damages to the Applicant.


The Herbs decision is an apt reminder of the various causes of action that are available to a registered trademark owner under the Trademarks Act.  As shown in the Herbs decision, a claim of “depreciation of goodwill” may be successful notwithstanding the disparate nature of an applicant and a respondent’s respective businesses.  For some companies, and particularly emerging companies, the associated cost and damage awards from a resulting court action may be sufficient to keep one grounded indefinitely.  Businesses, large or small, would benefit from doing appropriate trademark clearances prior to adopting a desired trademark.

by Pablo Tseng and Kristen Shaw (Summer Law Student)

[1] Veuve Clicquot Ponsardin v Boutiques Cliquot Ltée, 2006 SCC 23 [Veuve] at para 46.
[2] Herbs at para 44.
[3] Herbs at paras 55 and 59.
[4] Herbs at para 57.
[5] Herbs at para 59.
[6] Herbs at para 60.
[7] Herbs at para 61.
[8] Herbs at para 62.

A Cautionary Note

The foregoing provides only an overview and does not constitute legal advice. Readers are cautioned against making any decisions based on this material alone. Rather, specific legal advice should be obtained.

© McMillan LLP 2020

Insights (5 Posts)

Featured Insight

Open Banking: What it is and what it means for you

As we have received a number of questions from clients regarding our open banking bulletins, we are putting together an interdisciplinary panel of experts to take a deep dive into the implications of an open banking system in Canada, exciting developments & expectations for further progression.

Thursday, June 2, 2022
Featured Insight

Court of Appeal: Single Incident of Sexual Harassment is Cause for Termination

Ontario’s Court of Appeal has upheld the termination of a 30-year employee for cause following a single incident of sexual harassment.

Read More
May 6, 2022
Featured Insight

What is the Capital Markets Tribunal?

This article provides further information about the new Capital Markets Tribunal.

Read More
May 5, 2022
Featured Insight

“Project Maple” – Considerations when Buying a Canadian Public Company

Some initial considerations for foreign acquirors of Canadian public companies.

Read More
May 4, 2022
Featured Insight

Ontario Whistle-blower Protections for Regulated Financial Services Sector Now in Effect

New protections for whistle-blowers under the Ontario's Financial Services Regulatory Authority Act in effect as of April 29, 2022.

Read More
May 4, 2022