Motion Media wall concept smart TV
Motion Media wall concept smart TV
Motion Media wall concept smart TV

Cluep Completes its Sale to Impact Group

News Sep 20, 2018

On September 14, 2018, McMillan LLP advised Cluep Inc. on its sale to Impact Group, Inc. a leading sales and marketing company, focusing on grocery brokerage and CPG brands across the United States, and a portfolio company of CI Capital Partners LLC., a New York based private equity firm.

Cluep was founded in Toronto by Karan Walia, Anton Mamonov and Sobi Wali and has built an AI based advertising platform which targets people based on what they share, how they feel and where they have been. Powered by a patented text analysis and location intelligence engine, Cluep enables marketers to target people based on three fundamental approaches: through posts, pics and places and currently services high-profile brands, including Coca-Cola, Kraft, Unilever and Walmart, among others. This year, Cluep was acknowledged as the 7th fastest growing company in Canada by Canadian Business Magazine.

Karan Walia, Co-Founder and CEO of Cluep Inc. commented “McMillan LLP was an excellent advisor. We really can’t say enough about the strength and depth of the McMillan team – from top to bottom their entire team was tremendous and there for us 24/7.”

The transaction represents a significant exit for a Toronto based AI company and is a testament to some of the world class AI which is being developed in Toronto.

The McMillan LLP team was led by Raj Dewan (Capital Markets and M&A) and JR Beaudrie (Business Law)  and included: Andrew Stirling (Tax)  Jeffrey Nagashima, Shannon Ste. Marie,  Paul Boshyk (Advocacy & Employment ),  Stefanie Di Francesco (Employment and Labour Relations), Nicole Burch (Business Law) and Sara Ruhini.


Related News

News

McMillan’s Sidney Elbaz Wins the 2024 Lexology Client Choice Award for Product Liability Defence

Sidney Elbaz is one out of only six lawyers to be recognized globally as a 2024 Lexology Client Choice Award winner for Product Liability Defence.

News Nov 29, 2023
Read More
News

McMillan’s Annik Forristal and Pablo Tseng are 2023 Lexpert Rising Stars: Leading Lawyers Under 40

McMillan’s Annik Forristal and Pablo Tseng are 2023 Lexpert Rising Stars: Leading Lawyers Under 40. Selected by a judging panel of industry leaders, these two partners exemplify McMillan’s commitment to providing deep insights, upon which our clients capitalize to stay ahead.

News Nov 24, 2023
Read More
News

McMillan’s Precedent-Setting Shareholders Remedy Case Selected as a 2022-2023 Top 10 Judgment by Lexpert

Lexpert has selected, as one of the Top 10 Business Decisions of 2022-2023, 1115830 B.C. Ltd. v. Treasure Bay HK Limited, 2022 BCCA 380. McMillan acted as counsel for the successful plaintiff in this precedent-setting shareholders remedy case in the British Columbia Court of Appeal.

News Nov 23, 2023
Read More